Ohio Is For Lovers is a celebratory music festival centered on alternative and pop-punk music (a love letter to Ohio’s music scene). I was given the opportunity to approach this project through a storytelling lens that would reflect the energy and personality of the culture surrounding the festival. I aimed to keep the experience alive while delivering a close-knit visual language across the event as a whole.
All imagery will be used across the board, from social-first content and artist spotlights to festival recaps and campaign-ready assets for the festival and featured bands.